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Areas of Study

Marketing, BSBA

Business Core

  • BUSN 300 - Organizational Behavior
  • BUSN 304 - Operations Management
  • BUSN 311 - Marketing Management
  • BUSN 323 - Corporate Finance
  • BUSN 351 - Business Law I
  • BUSN 370 - Business and Accounting Information Systems
  • BUSN 371 - Management Information Systems
  • BUSN 418 - Strategic Management

Major Requirements (18 credit hours)

  • MKTG 310 - Interactive Marketing
  • MKTG 330 - Digital Marketing
  • MKTG 455 - Database Marketing
  • MKTG 460 - Integrated Marketing
  • MKTG 470W - Interactive Marketing Strategy

Elective (3 credit hours)

  • Select one:
    • MKTG 420 - Consumer Research
    • MKTG 454 - Abroad in Marketing
    • MKTG 480 - Internship in Marketing
    • MKTG 495 - Advanced Topics in Marketing
    • MKTG 499 - Independent Study in Marketing

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