Donaldson Publishes Book on Systems Thinking in Management
Dr. Willy Donaldson, assistant professor of management, is the author of 'Simple_Complexity: A Management Book for the Rest of Us: A Guide to Systems Thinking.'
Dr. Willy Donaldson, assistant professor of management, is the author of Simple_Complexity: A Management Book for the Rest of Us: A Guide to Systems Thinking.
In the book, Donaldson applies the concepts of systems thinking to business organizations. The method promotes a clearer understanding of the underlying structure and inter-relations of business components, which in turn leads to better decision-making.
"Every business owner or manager I have ever met acknowledges that their business is a system, yet almost none have studied systems, systems thinking, systems dynamics or systems engineering," says Donaldson. "The book sets out to give owners, managers and students an introduction to systems thinking and a vision of their enterprise as a system."
Donaldson teaches strategic management, operations management, innovation, entrepreneurship and systems thinking. He is director of the CNU Small Business Institute and the Biotechnology and Management Program. He holds a PhD in systems engineering.