Marketing Professors Win Best Paper Award at National Conference

(Newport News, Va.) - Dr. Mike Clayton and Dr. Matt Hettche, marketing professors at Christopher Newport University's Joseph W. Luter, III School of Business  received the Jim Kobs Best Paper Award in Direct/Interactive Marketing Education at the 2010 Direct/Interactive Marketing Research Summit.  The conference was sponsored by the Direct Marketing Educational Foundation for their co-authored research paper entitled, "From the Field and into the Classroom: Information Architecture Assessment and Website Usability Tests."  The award was presented on October 10th in San Francisco. 

The research paper overviews how the consumer comprehends and navigates webpage content, provides a content analysis of Internet Marketing Textbooks, and presents innovative methods including exercises for implementing website usability testing in the classroom.  The Direct/Interactive Marketing Research Summit is the preeminent conference for direct/interactive and database marketing research and practice.

Pictured l-r: Dr. Lisa Spiller, CNU Professor of Marketing and co-chair of the 2010 Direct/Interactive Research Summit, Dr. Matt Hettche, CNU Assistant Professor of Marketing, Dr. Mike Clayton, CNU Assistant Professor of Marketing, and Dr. Jimmy Peltier, Professor of Marketing at University of Wisconsin-Whitewater and Co-Chair of the 2010 Direct/Interactive Research Summit.