Jun 07, 2012

Luter School of Business Students Place 1st in Regional Marketing Competition

(Newport News, VA) - A student team from Christopher Newport University's Joseph W. Luter, III School of Business received a gold Marketing Award for Excellence and Innovation (MAXI) in the 2012 collegiate competition, conducted by the Direct Marketing Association of Washington Educational Foundation (DMAW-EF). The students studied and designed a marketing campaign for the Chevrolet Volt. The corporate sponsor of this year's competition was Ourisman Chevrolet.

The student team, Christina Anderson, Nate Childress, Justin Reidelbach and Kealan Sojack, traveled with their faculty advisor, Matt Hettche to Marlow Heights, Md. to receive the award. 

The MAXI competition is the most prestigious and coveted marketing award offered in the mid-Atlantic region. It was established in 1993 by the DMAW-EF and has become both a symbol and a goal for bright and aspiring marketing students. Student teams from colleges and universities across Virginia, West Virginia, Pennsylvania, Maryland, Delaware and the District of Columbia compete for these annual prizes.

A four-year public university in Newport News, Virginia, Christopher Newport University enrolls 5,000 students in rigorous academic programs in the liberal arts and sciences through the College of Arts and Humanities, the College of Natural and Behavioral Sciences, and the College of Social Sciences, including the Luter School of Business. CNU offers great teaching and small class sizes with an emphasis on leadership, civic engagement and honor.

Media Contact:
Lori Jacobs
Director of Public Relations

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