Apr 11, 2014

Luter School of Business Student Team Wins Regional Competition

(Newport News, Va.) - Students in the Joseph W. Luter, III School of Business won the first place Gold Award in the 2014 Collegiate Marketing Award for Excellence and Innovation (MAXI) competition sponsored by the Direct Marketing Association of Washington Educational Foundation (DMAWEF).

The Collegiate MAXI competition is an opportunity for students to turn theory into practice by developing an actual direct marketing campaign for a real corporate sponsor. The corporate sponsor of this year’s competition was World Wildlife Fund, and the challenge was to create a marketing campaign for rooftop solar power.

The CNU student team included William Blanton, Katie Kessler, Brooke Little and Bella Nguyen. Luter School marketing faculty, Drs. Lisa Spiller, Matt Hettche and Dae-Hee Kim, served as the team’s faculty advisers. “This student team put together an outstanding campaign," said Ronnie Cohen, Director of the Luter School of Business. “Their work ethic and creativity exemplify the quality of the CNU marketing program.”

The MAXI competition is the most prestigious marketing award offered in the mid-Atlantic region. It was established in 1993 by the DMAWEF and has become both a symbol and a goal for bright and aspiring college students. Students from colleges across the Mid-Atlantic area compete in this annual competition.

The MAXI award was presented to the CNU team on April 4 at the U.S. Headquarters of World Wildlife Fund in Washington, D.C., after all competing teams delivered oral presentations to a panel of six judges.

A four-year public university in Newport News, Virginia, Christopher Newport University enrolls 5,000 students in rigorous academic programs in the liberal arts and sciences through the College of Arts and Humanities, the College of Natural and Behavioral Sciences, and the College of Social Sciences, including the Luter School of Business. CNU offers great teaching and small class sizes with an emphasis on leadership, civic engagement and honor.

Media Contact:
Lori Jacobs
Director of Public Relations
lori.jacobs@cnu.edu

4-11-14maxitrue1411989690152mvaughanLuter School of Business Student Team Wins Regional Competition12th Annual Alumni 5K and Inaugural VA Running FestivalLuter School of Business Student Team Wins Regional Competition/CNU Site/news/NewsArticle/4-11-14maxi008689921397219332036008689921397219850257
//CNU Site/images/banners/standard/buildings/DSULibFountain_F_09.jpgDSULibFountain_F_09.jpg
1397260800000Newport News, Va.Students in the Joseph W. Luter, III School of Business won the first place Gold Award in the 2014 Collegiate Marketing Award for Excellence and Innovation competition sponsored by the Direct Marketing Association of Washington Educational Foundation.Students in the Joseph W. Luter, III School of Business won the first place Gold Award in the 2014 Collegiate Marketing Award for Excellence and Innovation (MAXI) competition sponsored by the Direct Marketing Association of Washington Educational Foundation (DMAWEF).

The Collegiate MAXI competition is an opportunity for students to turn theory into practice by developing an actual direct marketing campaign for a real corporate sponsor. The corporate sponsor of this year’s competition was World Wildlife Fund, and the challenge was to create a marketing campaign for rooftop solar power.

The CNU student team included William Blanton, Katie Kessler, Brooke Little and Bella Nguyen. Luter School marketing faculty, Drs. Lisa Spiller, Matt Hettche and Dae-Hee Kim, served as the team’s faculty advisers. “This student team put together an outstanding campaign," said Ronnie Cohen, Director of the Luter School of Business. “Their work ethic and creativity exemplify the quality of the CNU marketing program.”

The MAXI competition is the most prestigious marketing award offered in the mid-Atlantic region. It was established in 1993 by the DMAWEF and has become both a symbol and a goal for bright and aspiring college students. Students from colleges across the Mid-Atlantic area compete in this annual competition.

The MAXI award was presented to the CNU team on April 4 at the U.S. Headquarters of World Wildlife Fund in Washington, D.C., after all competing teams delivered oral presentations to a panel of six judges.

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4-11-14maxitrue1411989690152mvaughanLuter School of Business Student Team Wins Regional Competition12th Annual Alumni 5K and Inaugural VA Running FestivalLuter School of Business Student Team Wins Regional Competition/CNU Site/news/NewsArticle/4-11-14maxi008689921397219332036008689921397219850257
//CNU Site/images/banners/standard/buildings/DSULibFountain_F_09.jpgDSULibFountain_F_09.jpg
1397260800000Newport News, Va.Students in the Joseph W. Luter, III School of Business won the first place Gold Award in the 2014 Collegiate Marketing Award for Excellence and Innovation competition sponsored by the Direct Marketing Association of Washington Educational Foundation.Students in the Joseph W. Luter, III School of Business won the first place Gold Award in the 2014 Collegiate Marketing Award for Excellence and Innovation (MAXI) competition sponsored by the Direct Marketing Association of Washington Educational Foundation (DMAWEF).

The Collegiate MAXI competition is an opportunity for students to turn theory into practice by developing an actual direct marketing campaign for a real corporate sponsor. The corporate sponsor of this year’s competition was World Wildlife Fund, and the challenge was to create a marketing campaign for rooftop solar power.

The CNU student team included William Blanton, Katie Kessler, Brooke Little and Bella Nguyen. Luter School marketing faculty, Drs. Lisa Spiller, Matt Hettche and Dae-Hee Kim, served as the team’s faculty advisers. “This student team put together an outstanding campaign," said Ronnie Cohen, Director of the Luter School of Business. “Their work ethic and creativity exemplify the quality of the CNU marketing program.”

The MAXI competition is the most prestigious marketing award offered in the mid-Atlantic region. It was established in 1993 by the DMAWEF and has become both a symbol and a goal for bright and aspiring college students. Students from colleges across the Mid-Atlantic area compete in this annual competition.

The MAXI award was presented to the CNU team on April 4 at the U.S. Headquarters of World Wildlife Fund in Washington, D.C., after all competing teams delivered oral presentations to a panel of six judges.

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