Dae-Hee Kim
Luter School of Business - Department of Management and Marketing
Associate Professor
Luter Hall 103
(757) 594-8283
daehee.kim@cnu.edu
Education
- Ph D in Mass Communication, University of Florida
- MA in Integrated Marketing Communication, Emerson College
- BA in History, Hanyang University (South Korea)
Teaching
Interactive Marketing
Brand Marketing
Consumer Behavior
Research
Consumer psychology
Social Influence
Attitude toward brands
Marketing Pedagogy
Selected Accomplishments
- O’Hara Leadership Award, Direct Marketing Association of Washington. (2022)
- Outstanding JME Sales Education Article of the Year 2020, SAGE. (2021)
- Emerald Literati Network Awards for Excellence: Highly Commended Paper, Emerald Literato Network. (2016)
- Brout Professorship for 2015-16, Christopher Newport University. (2015)
- 2012 Outstanding Graduate Student Teacher, University of Florida. (2012)
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Journal Article, Academic Journal
(2023). The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR. Journal of Marketing Development and Competitiveness. -
Journal Article, Academic Journal
(2019). Incorporating Third-Party Online Certifications into a Marketing Course: Effects of Learning Style on Student Responses. Marketing Education Review. Volume, 29. Issue, 3. Pages, 193-206. -
Journal Article, Academic Journal
(2018). Communication and Engagement Strategies for Promoting Division III College Sports: An Exploratory Study. Atlantic Marketing Journal. -
Journal Article, Academic Journal
(2015). Analyzing media types and content orientations in Facebook for global brands. Journal of Research in Interactive Marketing. Volume, 9. Issue, 1. Pages, 4-30. -
Journal Article, Academic Journal
(2014). Moving Participation Beyond the Classroom: Who Benefits from Online Social Communities?. Journal of Advertising Education. Volume, 18. Issue, 1. Pages, 5-13.