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Dae-Hee Kim

Dae Hee Kim

Assistant Professor

Luter Hall 103
(757) 594-8283


  • Ph D in Mass Communication, University of Florida
  • MA in Integrated Marketing Communication, Emerson College
  • BA in History, Hanyang University (South Korea)


Interactive Marketing
Marketing Technologies
Business Analytics
Consumer Behavior
Marketing Management


Consumer psychology
Interactive marketing
Social Influence
Attitude toward brands
Marketing Pedagogy

  • Emerald Literati Network Awards for Excellence: Highly Commended Paper, Emerald Literato Network. (2016)
  • Brout Professorship for 2015-16, Christopher Newport University. (2015)
  • 2012 Outstanding Graduate Student Teacher, University of Florida. (2012)
  • Journal Article, Academic Journal
    Incorporating Third-Party Online Certifications into a Marketing Course: Effects of Learning Style on Student Responses. Marketing Education Review.
  • Journal Article, Academic Journal
    (2018). Communication and Engagement Strategies for Promoting Division III College Sports: An Exploratory Study. Atlantic Marketing Journal.
  • Journal Article, Academic Journal
    (2015). Analyzing media types and content orientations in Facebook for global brands. Journal of Research in Interactive Marketing. Volume, 9. Issue, 1. Pages, 4-30.
  • Journal Article, Academic Journal
    (2014). Moving Participation Beyond the Classroom: Who Benefits from Online Social Communities?. Journal of Advertising Education. Volume, 18. Issue, 1. Pages, 5-13.

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