Your browser does not support JavaScript! Matt Hettche - Directory - Christopher Newport University
Skip navigation

Directory



Matt Hettche


Matthew Hettche

Associate Professor
Department Chair

Luter Hall 107
(757) 594-7692
matthew.hettche@cnu.edu

Education

  • Ph D in Philosophy, Purdue University
  • MA in Philosophy, Virginia Polytechnic Institute and State University
  • BA in English, La Salle University

Teaching

Database Marketing, Digital Marketing, Marketing Managment

Research

normative marketing ethics; digital marketing; intellectual history

Biography

Dr. Hettche has been a faculty member at CNU since 2009 and currently serves as department chair for the Department of Management and Marketing. His research is focused in the areas of digital marketing, interactive marketing, and marketing ethics. In the classroom, Dr. Hettche aims to create a hands-on and collaborative environment. He also participates regularly in undergraduate research projects.

  • Journal Article, Academic Journal
    Communication and Engagement Strategies for Promoting Division III College Sports: An Exploratory Study. Atlantic Marketing Journal.
  • Journal Article, Academic Journal
    Incorporating Third-Party Online Certifications into a Marketing Course: Effects of Learning Style on Student Responses. Marketing Education Review.
  • Journal Article, Academic Journal
    (2015 ). Analyzing media types and content orientations in Facebook for global brands. Journal of Research in Interactive Marketing. Volume, 9. Issue, 1. Pages, 4-30.
  • Journal Article, Academic Journal
    (2014 ). Moving Participation Beyond the Classroom: Who Benefits from Online Social Communities?. Journal of Advertising Education. Volume, 18. Issue, 1. Pages, 5-13.
  • Journal Article, Academic Journal
    (2013 ). The communication of global citizenship through Public Service Announcements: a US study. Journal of Marketing for Higher Education. Volume, 23. Issue, 1. Pages, 1-14.

Download Adobe Acrobat Reader

Report a problem
Back to top
Version 3.3