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Matt Hettche

Matthew Hettche

Associate Professor
Department Chair

Luter Hall 107
(757) 594-7692


  • Ph D in Philosophy, Purdue University
  • MA in Philosophy, Virginia Polytechnic Institute and State University
  • BA in English, La Salle University


Database Marketing, Digital Marketing, Marketing Managment


normative marketing ethics; digital marketing; intellectual history


Dr. Hettche has been a faculty member at CNU since 2009 and currently serves as department chair for the Department of Management and Marketing. His research is focused in the areas of digital marketing, interactive marketing, and marketing ethics. In the classroom, Dr. Hettche aims to create a hands-on and collaborative environment. He also participates regularly in undergraduate research projects.

  • Journal Article, Academic Journal
    Incorporating Third-Party Online Certifications into a Marketing Course: Effects of Learning Style on Student Responses. Marketing Education Review.
  • Journal Article, Academic Journal
    (2018). Communication and Engagement Strategies for Promoting Division III College Sports: An Exploratory Study. Atlantic Marketing Journal.
  • Journal Article, Academic Journal
    (2015). Analyzing media types and content orientations in Facebook for global brands. Journal of Research in Interactive Marketing. Volume, 9. Issue, 1. Pages, 4-30.
  • Journal Article, Academic Journal
    (2014). Moving Participation Beyond the Classroom: Who Benefits from Online Social Communities?. Journal of Advertising Education. Volume, 18. Issue, 1. Pages, 5-13.
  • Journal Article, Academic Journal
    (2013). The communication of global citizenship through Public Service Announcements: a US study. Journal of Marketing for Higher Education. Volume, 23. Issue, 1. Pages, 1-14.
  • Robert Hasbrouck, Matthew Hettche, Michael Clayton, Association of Marketing Theory and Practice, "Message Strategies of North American For-Profit Colleges and Universities: A Qualitative Analysis," Charleston, SC. (2019)
  • Annie Cecil, Matthew Hettche, Robert Hasbrouck, Northeast Decision Sciences Institute Annual Conference, "The Metrics of Innovation: A Case Study of the Outdoor Power Tool Industry and the Sustainability Initiatives of STIHL Inc," Alexandria, VA. (2016)

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