Shinhye Kim
Department of Management and Marketing - Luter School of Business
Assistant Professor
Luter Hall 116
shinhye.kim@cnu.edu
Education
- Ph D in Marketing, Washington State University
- MS in Marketing Communication, Illinois Institute of Technology
- BBA in Business Administration and Dutch, Hankuk University of Foreign Studies
Teaching
Marketing Management
Data Analytics
Marketing Research
Consumer Behavior
Customer Centric Marketing Management
Research
Customer Relationship Management
Customer Participation Management
Sales Management
Business Model Innovation
Selected Accomplishments
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Journal Article, Academic Journal
(2024). Retweet to Donate? Corporate Donation Campaigns in the Era of Social Medialization. European Journal of Marketing. Volume, 58. Issue, 4. Pages, 1015-1046. -
Journal Article, Academic Journal
(2023). Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success. Journal of Business Research. Volume, 156. Issue, 113510. -
Journal Article, Academic Journal
(2022). Prepayment, Uncertainty and Cross-Buying Behaviors: Budgeting Effects on Future Purchasing Behavior. Marketing Letters. Volume, 33. Pages, 415-439. -
Journal Article, Academic Journal
(2022). A Lure or A Turn-off: Social Media Reaction to Business Model Innovation Announcements. Marketing Letters. Volume, 34. Pages, 13-33. -
Journal Article, Academic Journal
(2019). Why and When Witnessing Uncivil Behavior Leads Observers to Punish Frontline Employees and Leave the Firm. International Journal of Hospitality Management. Volume, 82. Pages, 91-100. -
Journal Article, Academic Journal
(2019). The Ultimate Co-creation: Leveraging Customers’ Input in Business Model Innovation. AMS Review. Volume, 9. Issue, 3. Pages, 339-356.