Shinhye Kim
Department of Management and Marketing - Luter School of Business
Assistant Professor
Luter Hall 116
shinhye.kim@cnu.edu
Education
- Ph D in Marketing, Washington State University
- MS in Marketing Communication, Illinois Institute of Technology
- BBA in Business Administration and Dutch, Hankuk University of Foreign Studies
Selected Accomplishments
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Journal Article, Academic Journal
(2024). Retweet to Donate? Corporate Donation Campaigns in the Era of Social Medialization. European Journal of Marketing. -
Journal Article, Academic Journal
(2023). Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success. Journal of Business Research. Volume, 156. Issue, 113510. -
Journal Article, Academic Journal
(2022). Prepayment, Uncertainty and Cross-Buying Behaviors: Budgeting Effects on Future Purchasing Behavior. Marketing Letters. Volume, 33. Pages, 415-439. -
Journal Article, Academic Journal
(2022). A Lure or A Turn-off: Social Media Reaction to Business Model Innovation Announcements. Marketing Letters. Volume, 34. Pages, 13-33. -
Journal Article, Academic Journal
(2019). Why and When Witnessing Uncivil Behavior Leads Observers to Punish Frontline Employees and Leave the Firm. International Journal of Hospitality Management. Volume, 82. Pages, 91-100. -
Journal Article, Academic Journal
(2019). The Ultimate Co-creation: Leveraging Customers’ Input in Business Model Innovation. AMS Review. Volume, 9. Issue, 3. Pages, 339-356.