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William Donaldson

William Donaldson

Assistant Professor

Luter Hall 238
(757) 594-7836


  • Ph D in Systems Engineering, George Washington University
  • MBA in Business, The College of William and Mary
  • BS in Manufacturing and Management, North Carolina State University


Dr. Donaldson is Assistant Professor in Management. He teaches Strategic Management, Operations Management, Innovation, Entrepreneurship and Systems Thinking. Dr. Donaldson is the Director of the CNU Small Business Institute and the Biotechnology and Management Program


Areas of research interest: Strategic Management Systems; Corporate Universities and their impact on performance; Family business issues, dynamics and transitions; Entrepreneurship and Innovation; Systems Thinking; and Corporate Governance and Board Performance.


Dr. William (Willy) Donaldson has over 35 years of experience as a Board member and President and has been CEO of 8 companies and over 30 years of experience in higher education. Willy is the Founder and President of Strategic Venture Planning, a management consulting firm that assists boards, investors and senior management teams maximize results.

  • Class of 2013 Faculty Development Award, Office of the Provost. (2018)
  • Journal Article, Academic Journal
    (2017). In Praise of the“Ologies”: A Discussion of and Framework for Using Soft Skills to Sense and Influence Emergent Behaviors in Socio-Technical Systems. System Engineering. Volume, 20. Issue, 5.
  • Book, Non-Scholarly-New
    (2017). Simple_Complexity: A management book for the rest of us. Morgan James Publishing. Pages, 214.
  • Journal Article, Professional Journal
    (2015). An Examination of the Role of Enterprise Architecture Frameworks in Enterprise Transformation. Journal of Enterprise Transformation/Taylor and Francis. Volume, 5. Issue, 3. Pages, 218-240.
  • Book, Chapter in Scholarly Book-New
    (1999). The New Employer-Employee Contract: A CEO's Perspective on Employer and Employee Success. Quorum Books. Pages, 183-198.

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