We are in the process of developing a number of initiatives that will promote innovation and new management techniques at museums located in the United States and Europe.
Current topics of interest include:

  • How do museums develop their social media campaigns to reach younger audiences?
  • To what extent do museum directors and executives see their mission as the preservation of antiquities, or as the communication of historical information and perspectives to the public?
  • Under what circumstances do extensive web sites and online resources discourage or substitute in-person visits to museums?
  • How do museums keep track of their visitor base, and what data do they collect?
  • How do funding mechanisms for museums vary across the Atlantic?
  • Highlights of these efforts will be placed here in the near future.

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