Areas of Study

Marketing, BSBA

Students majoring in Marketing who complete all requirements earn the degree of BSBA, General Business.

Business Core

  • BUSN 276L - Software Applications for Business
  • BUSN 300 - Organizational Behavior
  • BUSN 304 - Operations Management
  • BUSN 305 - Introduction to Data Analytics
  • BUSN 311 - Marketing Management
  • BUSN 323 - Corporate Finance
  • BUSN 418 - Strategic Management
  • ENGL 353W - Writing for the Professions

Major Requirements (15 credit hours)

  • MKTG 310 - Interactive Marketing
  • MKTG 330W - Digital Marketing
  • MKTG 455 - Database Marketing
  • MKTG 460 - Integrated Marketing
  • MKTG 470W - Interactive Marketing Strategy

Elective (3 credit hours)

  • Select one:
    • MKTG 412 - Successful Selling and Storytelling
    • MKTG 420 - Consumer Research
    • MKTG 454 - Abroad in Marketing
    • MKTG 495 - Advanced Topics in Marketing
    • MKTG 499 - Independent Study in Marketing
Accessible Undergraduate Catalog


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