Dae-Hee Kim - Directory - Christopher Newport University


Dae-Hee Kim

Luter School of Business - Department of Management and Marketing

Dae Hee Kim

Associate Professor

Luter Hall 103
(757) 594-8283


  • Ph D in Mass Communication, University of Florida
  • MA in Integrated Marketing Communication, Emerson College
  • BA in History, Hanyang University (South Korea)


Interactive Marketing
Brand Marketing
Consumer Behavior


Consumer psychology
Social Influence
Attitude toward brands
Marketing Pedagogy

Selected Accomplishments

  • O’Hara Leadership Award, Direct Marketing Association of Washington. (2022)
  • Outstanding JME Sales Education Article of the Year 2020, SAGE. (2021)
  • Emerald Literati Network Awards for Excellence: Highly Commended Paper, Emerald Literato Network. (2016)
  • Brout Professorship for 2015-16, Christopher Newport University. (2015)
  • 2012 Outstanding Graduate Student Teacher, University of Florida. (2012)
  • Journal Article, Academic Journal
    (2019). Incorporating Third-Party Online Certifications into a Marketing Course: Effects of Learning Style on Student Responses. Marketing Education Review. Volume, 29. Issue, 3. Pages, 193-206.
  • Journal Article, Academic Journal
    (2018). Communication and Engagement Strategies for Promoting Division III College Sports: An Exploratory Study. Atlantic Marketing Journal.
  • Journal Article, Academic Journal
    (2015). Analyzing media types and content orientations in Facebook for global brands. Journal of Research in Interactive Marketing. Volume, 9. Issue, 1. Pages, 4-30.
  • Journal Article, Academic Journal
    (2014). Moving Participation Beyond the Classroom: Who Benefits from Online Social Communities?. Journal of Advertising Education. Volume, 18. Issue, 1. Pages, 5-13.
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