Directory



Priscilla McGreevy

Department of Management and Marketing - Luter School of Business


Priscilla McGreevy

Instructor

Luter Hall 238
(757) 594-7174
priscilla.mcgreevy@cnu.edu

Education

  • MBA in Business Administration, Wichita State University
  • BFA in Fine Arts, Wichita State University

Teaching

Marketing Management, Business Fundamentals

Biography

Priscilla A. McGreevy is a Part-Time Instructor in Marketing at Christopher Newport University with 25 years of marketing experience in the retail, manufacturing, and food & beverage industries. She has consulted for Standard & Poor’s Vista Research and Coleman Research with clients ranging from Fortune 500 and 100 companies on national and private label brands. Roles have included Marketing Director and Public Relations for a military education not-for-profit, Business Development, marketing manager and buyer/brand manager. Companies have included Target Corporation, Deli Express and Massimo Zanetti Beverage USA (formerly Sara Lee Coffee and Tea). A category turnaround specialist, she achieved six consecutive years of double-digit sales growth and profitability in a national brand category that has remained flat for over 10 years. Memberships include American Marketing Association, Hampton Roads Marketing Association and Board of Directors Vice President of Isle of Wight Arts League, Smithfield, Virginia.

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