William Donaldson - Directory - Christopher Newport University


William Donaldson

Department of Management and Marketing - Luter School of Business - Center for Sustainability in Education

William Donaldson

Associate Professor
Director, Biotechnology and Management Program

Luter Hall 126
(757) 594-7836


  • Ph D in Systems Engineering, George Washington University
  • MBA in Business, The College of William and Mary
  • BS in Manufacturing and Management, North Carolina State University


Dr. Donaldson is Assistant Professor in Management. He teaches Strategic Management, Operations Management, Innovation, Entrepreneurship and Systems Thinking. Dr. Donaldson is the Director of the CNU Small Business Institute and the Biotechnology and Management Program


Areas of research interest: Strategic Management Systems; Corporate Universities and their impact on performance; Family business issues, dynamics and transitions; Entrepreneurship and Innovation; Systems Thinking; and Corporate Governance and Board Performance.


Dr. William (Willy) Donaldson has over 35 years of experience as a Board member and President and has been CEO of 8 companies and over 30 years of experience in higher education. Willy is the Founder and President of Strategic Venture Planning, a management consulting firm that assists boards, investors and senior management teams maximize results.

  • Faculty Excellence Award for Service, Christopher Newport University. (2021)
  • Faculty Excellence Award in Interdisciplinarity, Christopher Newport University. (2020)
  • Alumni Award for Excellence in Teaching and Mentoring, CNU Alumni Society. (2019)
  • Distinguished Paper Award 2018-19, Small Business Institute. (2019)
  • Class of 2013 Faculty Development Award, Office of the Provost. (2018)
  • Book, Chapter in Scholarly Book-New
    Organizational Leadership for Climate Change. Routledge.
  • Journal Article, Academic Journal
    Black Mirror: Heterotopias and the US Capitol Breach of January 6th.
  • Journal Article, Academic Journal
    (2021). Enlightenment 2.0. Journal of Leadership Studies/Wiley. Volume, 15. Issue, 3.
  • Journal Article, Academic Journal
    (2021). Symposium Introduction. Journal of Leadership Studies/Wiley. Volume, 15. Issue, 3.
  • Journal Article, Academic Journal
    (2021). Evidence of an Archetypal Management Framework. Journal of Small Business Institute. Volume, 17. Issue, 1.
  • Book, Chapter in Scholarly Book-New
    Bureaucracy. SAGE Publications Inc.
  • Book, Chapter in Scholarly Book-New
    Systems Thinking. SAGE Publications Inc.
  • Journal Article, Academic Journal
    (2021). Humankind as a Series of Nested Systems: The Search for Leadership in Us and Around. Journal of Leadership Studies/Wiley. Volume, 15. Issue, 2.
  • Journal Article, Academic Journal
    (2021). Postface – Introduction to Issue 2. Journal of Leadership Studies/Wiley. Volume, 15. Issue, 2.
  • Journal Article, Academic Journal
    (2021). Leadership as System Holon. Journal of Leadership Studies. Volume, 15. Issue, 2.
  • Journal Article, Professional Journal
    (2020). High-Performance Governance Is All About the Quality of the Questions Asked.. Trusteeship. Volume, 28. Issue, 1. Pages, 21-23.
  • Journal Article, Academic Journal
    (2019). Towards an Integrated, Holistic Approach to Teaching Strategy. Small Business Institute Journal. Volume, 15. Issue, 1. Pages, 93-103.
  • Journal Article, Academic Journal
    (2019). Leadership in a Constant Liminal Loop: How can I be Authentic when I don't know who I am?. Journal of Leadership Studies. Volume, 13. Issue, 3. Pages, 6-14.
  • Journal Article, Professional Journal
    (2019). Systems Theory and Governance: An Educational Relationship. Trusteeship. Volume, 27. Issue, 1.
  • Conference Proceeding
    Leadership in a Constant Liminal Loop. International Leadership Association.
  • Journal Article, Academic Journal
    (2017). In Praise of the“Ologies”: A Discussion of and Framework for Using Soft Skills to Sense and Influence Emergent Behaviors in Socio-Technical Systems. System Engineering. Volume, 20. Issue, 5. Pages, 467-478.
  • Book, Non-Scholarly-New
    (2017). Simple_Complexity: A management book for the rest of us. Morgan James Publishing. Pages, 214.
  • Journal Article, Professional Journal
    (2015). An Examination of the Role of Enterprise Architecture Frameworks in Enterprise Transformation. Journal of Enterprise Transformation/Taylor and Francis. Volume, 5. Issue, 3. Pages, 218-240.
  • Conference Proceeding
    (2013). Managing the Enterprise - A System of Systems Approach: Applying Systems Thinking Techniques to the Management of the Enterprise – Points of View from the System. CSER (Conference on Systems Engineering Research).
  • Book, Chapter in Scholarly Book-New
    (1999). The New Employer-Employee Contract: A CEO's Perspective on Employer and Employee Success. Quorum Books. Pages, 183-198.
  • William Donaldson, Forum on Aging, "Navigating Difficult Conversations," Hampton, VA. (2022)
  • William Donaldson, Sarah Chace, International Studying Leadership Conference - Rebooting Leadership, "RE-BOOTING DEMOCRACY IN THE US: Interpreting the Capitol Insurrection of January 6th," Virtual. (2021)
  • William Donaldson, Basics of Crypto Currencies, "Basics of Crypto Currencies," Isle of Wight County. (2021)
  • William Donaldson, Annual Conference, "What is Interdisciplinary Leadership and How Do We Teach It (Well)?," virtual. (2021)
  • William Donaldson, Momentum 2021, "We need to talk : Enabling the conversation between business and engineering about organizational change.," Virtual. (2021)
  • William Donaldson, Personhood Conference, "In the system, personhood is a both/and proposition, and so is leadership," Virtual. (2021)
  • William Donaldson, Systems Engineering Research Council, "What does digital transformation look like from the C-Suite?," Virtual. (2021)
  • William Donaldson, Global Systems Engineering Expert Forum, "Systems Engineering Re-envisioned - Hard Truths about the Soft Stuff," International (virtual). (2020)
  • William Donaldson, Kick-off Event, "Systems Thinking for the Liberal Arts," Online. (2020)
  • William Donaldson, PMI Chapter Meeting, "Digital Enterprise Transformation," On-line. (2020)
  • William Donaldson, Small Business Institute - Annual Conference, "Evidence of an Archetypal Management Framework," New Orleans, LA. (2020)
  • Angela Spranger, William Donaldson, Nathan Harter, ILA Global Conference, "Why People Stay: Culture as Context," Ottawa, Ontario, Canada. (2019)
  • William Donaldson, "Faculty Development Grant," Sponsored by Office of the Provost
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